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Users will soon have a updated setting that allows them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the platform disclosed that it currently hosts in excess of 1 bn AI-generated clips.

Pilot Phase and Launch

This change is being tested over the following weeks before a full-scale rollout. This shift coincides with a surge in AI content, driven by recent video-generation tools.

AI Content on Other Platforms

It has been noted that nearly a tenth of the fastest-growing content creators on a popular video site primarily display content made by AI. A significant portion of this content is deemed “AI slop”, a phrase for substandard, bulk-generated content that is often nonsensical or surreal.

Based on user feedback that many people like content made with AI tools, including digital art to science explainers, and we intend to provide users the option to see more or less of that, based on their own preferences,” said a platform representative.

Volume and Proportions

TikTok shared that there are currently 1.3 billion videos on its network identified as artificially created. In total, in excess of 100 mn pieces of content are uploaded to the platform daily, making AI-generated material a minor percentage of its total content library.

User Control Features

Members will be able to reduce or increase the volume of AI-generated videos they view by accessing the “manage topic” setting in the app and selecting AI-made media. Additional categories that are already be modified under the filter encompass news, style, aesthetics, and movement.

Platform Guidelines

Its policies require content makers to tag lifelike artificially created content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic artificial content that is not labeled can be removed under its terms of service.

Additionally, the platform will now attach an artificially created label to content created with its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to stop users from trying to bypass the disclosure requirement.

Responsible AI Funding

The company is additionally introducing a $2 million AI literacy fund for specialists and organizations to create educational content about responsible artificial intelligence. This program will benefit non-profit groups dedicated to educating programming and robotics.

Platform Protection

The video-sharing app has defended its content review process, amid discussion over plans to make redundant hundreds of content moderators in the UK. TikTok is planning to eliminate a significant number of roles in its content moderation division in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A senior executive explained that human moderation would still have a role, but AI can protect employees by removing the most graphic content prior to it has to be seen by staff. The platform stated a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its automated systems.

It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”